Market Share by Top Websites

1 Improve Digital is leading in The Entire Web.

2 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 143 other categories.

2 Improve Digital is leading in Games, Online, Fashion & Modeling, Science and 19 other categories.


1 DataXu is leading in most countries, including United States, Spain, France, Poland and 63 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Iran, Argentina and 15 other countries.