Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 DataXu is leading in Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 112 other categories.

2 Improve Digital is leading in People & Society, News & Media, Internet & Telecom, Games and 42 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, France and 57 other countries.

2 Improve Digital is leading in Netherlands, Norway, Sweden, Italy and 27 other countries.