Market Share by Top Websites

1 Improve Digital is leading in The Entire Web.

2 DataXu is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 137 other categories.

2 Improve Digital is leading in Games, Cooking & Recipes, Soccer, Science and 21 other categories.


1 DataXu is leading in most countries, including United States, Spain, France, Germany and 62 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Iran, Norway and 18 other countries.