Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Music & Audio and 113 other categories.

2 Improve Digital is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 45 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Mexico and 56 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 29 other countries.