Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 136 other categories.

2 Improve Digital is leading in Games, Soccer, Online, Science and 22 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Germany and 66 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Norway and 11 other countries.