Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 100K Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 116 other categories.

2 Improve Digital is leading in News & Media, People & Society, Internet & Telecom, Sports and 52 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Germany and 72 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 41 other countries.