Market Share by Top Websites

2 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 118 other categories.

2 Improve Digital is leading in People & Society, News & Media, Internet & Telecom, Games and 43 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Germany and 58 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Italy and 25 other countries.