Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Improve Digital in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 131 other categories.

2 Improve Digital is leading in Games, Soccer, Online, Chats & Forums and 20 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Germany and 56 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Norway and 14 other countries.