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LinkWithin is leading in The Entire Web.
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DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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LinkWithin has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Science & Education, Hobbies & Leisure and 12 other categories.
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DataXu is leading in Vehicles, Health, Finance, Heavy Industry & Engineering and 4 other categories.
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LinkWithin is leading in most countries, including United States, Brazil, Spain, Italy and 117 other countries.
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DataXu is leading in United Kingdom, Denmark, Georgia, Iceland and 8 other countries.