Market Share by Top Websites

1 DataXu is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Moat is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 143 other categories.

2 Moat is leading in Agriculture & Forestry, Home & Garden, Weddings, Nursery & Playroom and 5 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Brazil and 80 other countries.

2 Moat is leading in Japan, Mozambique, Mali, Guatemala and one other country.