Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Platform161 is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 147 other categories.

2 Platform161 is leading in Marketing & Advertising, Science, Social Sciences, Technology News and 15 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Germany and 87 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 14 other countries.