Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 135 other categories.

2 Platform161 is leading in Marketing & Advertising, Science, Social Sciences, Home & Garden and 17 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Germany and 73 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 7 other countries.