Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 139 other categories.

2 Platform161 is leading in News & Media, Marketing & Advertising, Science, Social Sciences and 23 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 83 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Russia and 12 other countries.