Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Platform161 is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 146 other categories.

2 Platform161 is leading in Marketing & Advertising, Financial Management, Science, Outdoors and 14 other categories.


1 DataXu is leading in most countries, including United States, Spain, France, Poland and 70 other countries.

2 Platform161 is leading in Netherlands, Sweden, Turkey, Belgium and 3 other countries.