Market Share by Top Websites

1 SiteScout is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DataXu is leading in Top 10K Sites.

Websites Categories

1 SiteScout has better usage coverage in more websites categories. Including Science & Education, Food & Drink, Arts & Entertainment, Health and 17 other categories.

2 DataXu is leading in Vehicles, Computers Electronics & Technology and Heavy Industry & Engineering.

Geography

1 SiteScout is leading in most countries, including United States, Canada, India, Germany and 102 other countries.

2 DataXu is leading in United Kingdom, Spain, Denmark, Finland and 14 other countries.