Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 DataXu is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 153 other categories.

2 SmartContext is leading in People & Society, Food & Drink, Cooking & Recipes, Video Games and 14 other categories.

Geography

1 DataXu is leading in most countries, including United States, Great Britain, Spain, Brazil and 93 other countries.

2 SmartContext is leading in Poland, Netherlands, Ireland, Israel and 7 other countries.