Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 133 other categories.

2 Specific Media is leading in People & Society, Coupons, Visual Arts & Design, Movies and 35 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 77 other countries.

2 Specific Media is leading in Denmark, Norway, Sweden, South Africa and 9 other countries.