Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 107 other categories.

2 Specific Media is leading in People & Society, Computer & Electronics, Internet & Telecom, Software and 40 other categories.


1 DataXu is leading in most countries, including United States, Spain, Brazil, Germany and 50 other countries.

2 Specific Media is leading in United Kingdom, Denmark, India, Norway and 25 other countries.