Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 140 other categories.

2 Specific Media is leading in People & Society, Coupons, Adult, Visual Arts & Design and 27 other categories.

Geography

1 DataXu is leading in most countries, including United States, United Kingdom, Spain, Germany and 75 other countries.

2 Specific Media is leading in Denmark, India, Norway, Sweden and 27 other countries.