Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 129 other categories.

2 Specific Media is leading in People & Society, Software, Coupons, Transportation & Logistics and 37 other categories.


1 DataXu is leading in most countries, including United States, Spain, France, Poland and 63 other countries.

2 Specific Media is leading in United Kingdom, Denmark, Norway, Sweden and 17 other countries.