Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 152 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Accounting, Vegetarian & Vegan, Reproductive Health and 2 other categories.

Geography

1 DataXu is leading in most countries, including United States, Spain, United Kingdom, Germany and 83 other countries.

2 Total Media is leading in Israel, Nigeria and Guatemala.