Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 161 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Reproductive Health, E-Commerce, Vegetarian & Vegan and one other category.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 83 other countries.

2 Total Media is leading in Israel, Cote d Ivoire, Guatemala and Ethiopia.