Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 226 other categories.

2 DataXu is leading in Poker, Death, Rugby and Guides & Reviews.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Spain and 157 other countries.

2 DataXu is leading in Somalia, Haiti, Bahamas, San Marino and one other country.