Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DataXu is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 224 other categories.

2 DataXu is leading in Baseball, Death, Guides & Reviews and Automotive News.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, France and 174 other countries.

2 DataXu is leading in Yemen, Cuba and Aruba.