Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Underdog Media is still behind DataXu in all market share segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, Shopping and 145 other categories.

2 Underdog Media is leading in Computer & Electronics, News & Media, Software, Technology News and 19 other categories.


1 DataXu is leading in most countries, including United States, United Kingdom, Brazil, Spain and 77 other countries.

2 Underdog Media is leading in South Africa, Ireland, Tunisia, Pakistan and 6 other countries.