Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DataXu is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 119 other categories.

2 DataXu is leading in Business & Industry, Autos & Vehicles, Shopping, Health and 72 other categories.


1 YuMe is leading in most countries, including France, United States, Spain, Italy and 105 other countries.

2 DataXu is leading in Australia, Denmark, Hungary, Indonesia and 23 other countries.