Market Share by Top Websites

1 DataXu is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, zapunited is clearly lagging behind, losing to DataXu in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 152 other categories.

2 zapunited is leading in People & Society, Adult, Photography, Celebrities & Entertainment News and 11 other categories.

Geography

1 DataXu is leading in most countries, including United States, Brazil, United Kingdom, Spain and 95 other countries.

2 zapunited is leading in Syrian Arab and Iraq.