Market Share by Top Websites

1 Ziff Davis is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, DataXu is clearly lagging behind, losing to Ziff Davis in all segments.

Websites Categories

1 DataXu has better usage coverage in more websites categories. Including Vehicles, Health, Food & Drink, Finance and 11 other categories.

2 Ziff Davis is leading in Computers Electronics & Technology, Games, News & Media, Arts & Entertainment and 5 other categories.


1 Ziff Davis is leading in most countries, including Germany, Italy, Denmark, India and 74 other countries.

2 DataXu is leading in United States, United Kingdom, Spain, Canada and 35 other countries.