Market Share by Top Websites

1 DoubleClick Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind DoubleClick Advertiser in all market share segments.

Websites Categories

1 DoubleClick Advertiser has better usage coverage in more websites categories. Including Computers Electronics & Technology, Lifestyle, Business & Consumer Services, Vehicles and 19 other categories.

2 Improve Digital is leading in News & Media.


1 DoubleClick Advertiser is leading in most countries, including United States, Japan, Brazil, United Kingdom and 164 other countries.

2 Improve Digital hasn't got a lead over DoubleClick Advertiser in any country.