Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 DoubleClick Advertiser is leading in Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Science & Education, Games and 13 other categories.

2 DoubleClick Advertiser is leading in Lifestyle, Business & Consumer Services, Vehicles, E-commerce & Shopping and 3 other categories.

Geography

1 PubMatic is leading in most countries, including China, Russia, France, Italy and 91 other countries.

2 DoubleClick Advertiser is leading in United States, Japan, Brazil, United Kingdom and 67 other countries.