Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etarget is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 121 other categories.

2 Etarget is leading in Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 68 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 102 other countries.

2 Etarget is leading in Hungary, Slovakia, Czech Republic, Bulgaria and 14 other countries.