1
DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Exponential is clearly lagging behind, losing to DoubleClick Spotlight in all segments.
1
DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Travel & Tourism, Vehicles and 16 other categories.
2
Exponential is leading in Science & Education, Arts & Entertainment, Community & Society and Reference Materials.
1
DoubleClick Spotlight is leading in most countries, including United States, Canada, United Kingdom, Spain and 81 other countries.
2
Exponential is leading in Germany, Italy, Turkey, Indonesia and 35 other countries.