DoubleClick Spotlight
13,842 websites

DoubleClick Spotlight is free to use

http://www.google.com/doubleclick/

Websits using DoubleClick Spotlight tag.

VS

Eyeota
31,546 websites

Eyeota offers both free and paid options

http://www.eyeota.com/

Eyeota helps publishers build and segment their audience data and then monetize it through the eyeota data marketplace

Market Share by Top Websites

1 Eyeota is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Travel & Tourism, Vehicles, Finance and 8 other categories.

2 Eyeota is leading in Games, Arts & Entertainment, Adult, Science & Education and 8 other categories.

Geography

1 Eyeota is leading in most countries, including United States, China, Indonesia, Brazil and 137 other countries.

2 DoubleClick Spotlight is leading in Sweden, Colombia, Bulgaria, Norway and 12 other countries.