Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Federated Media is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 170 other categories.

2 Federated Media is leading in People & Society, Food & Drink, Cooking & Recipes, Adult and 22 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 118 other countries.

2 Federated Media is leading in Pakistan, Bangladesh, Tunisia, Iran and 3 other countries.