Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FirstImpression is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 170 other categories.

2 FirstImpression is leading in Marketing & Advertising, Science, Social Sciences, Programming and 27 other categories.


1 FirstImpression is leading in most countries, including Finland, Japan, Russia, Brazil and 89 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Germany and 74 other countries.