Market Share by Top Websites

1 FirstImpression is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Shopping and 107 other categories.

2 FirstImpression is leading in Business & Industry, Arts & Entertainment, News & Media, Marketing & Advertising and 84 other categories.

Geography

1 FirstImpression is leading in most countries, including United States, Japan, Finland, Russia and 142 other countries.

2 DoubleClick Spotlight is leading in Canada, Australia, Denmark, South Africa and 27 other countries.