Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, FirstImpression is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 164 other categories.

2 FirstImpression is leading in Marketing & Advertising, Games, Science, Social Sciences and 36 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including Great Britain, Germany, Poland, Canada and 86 other countries.

2 FirstImpression is leading in United States, Finland, Japan, Russia and 85 other countries.