Market Share by Top Websites

1 FirstImpression is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Shopping and 109 other categories.

2 FirstImpression is leading in Business & Industry, Arts & Entertainment, Marketing & Advertising, News & Media and 72 other categories.

Geography

1 FirstImpression is leading in most countries, including United States, Japan, Finland, Russia and 110 other countries.

2 DoubleClick Spotlight is leading in United Kingdom, Canada, Spain, Australia and 51 other countries.