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FirstImpression is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
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DoubleClick Spotlight is leading in Top 1M Sites.
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FirstImpression has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Science & Education, Adult and 12 other categories.
2
DoubleClick Spotlight is leading in Computers Electronics & Technology, Travel & Tourism, Vehicles, Finance and 4 other categories.
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FirstImpression is leading in most countries, including United States, Japan, Russia, United Kingdom and 138 other countries.
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DoubleClick Spotlight is leading in Spain, Sweden, Colombia, Bulgaria and 10 other countries.