Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, FreakOut is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 133 other categories.

2 FreakOut is leading in Shopping, Arts & Entertainment, Marketing & Advertising, Internet & Telecom and 51 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Spain and 125 other countries.

2 FreakOut is leading in Japan, Taiwan, Djibouti, Iran and 5 other countries.