Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 FreakOut is leading in Top 1M Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 150 other categories.

2 FreakOut is leading in Shopping, Marketing & Advertising, Clothing, Adult and 39 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 115 other countries.

2 FreakOut is leading in Japan, French Polynesia and Cuba.