Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 FreakOut is leading in Top 100K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 123 other categories.

2 FreakOut is leading in Business & Industry, Shopping, Arts & Entertainment, Marketing & Advertising and 66 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 127 other countries.

2 FreakOut is leading in Japan, Taiwan, Viet Nam, Macao and one other country.