Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick Spotlight is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Sports and 212 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Automotive Industry, Accommodation & Hotels and 17 other categories.

Geography

1 Lijit is leading in most countries, including United States, France, Italy, Poland and 200 other countries.

2 DoubleClick Spotlight is leading in Namibia, Tonga, Kiribati and Papua New Guinea.