Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 149 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 36 other categories.


1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 122 other countries.

2 Lijit is leading in Suriname, Trinidad and Tobago, Azerbaijan and Cameroon.