Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 145 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, Music & Audio, Religion & Spirituality and 43 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 120 other countries.

2 Lijit is leading in Nepal, Myanmar, Cambodia, Eritrea and 2 other countries.