Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Lijit is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, News & Media and 137 other categories.

2 Lijit is leading in People & Society, Arts & Entertainment, Music & Audio, Food & Drink and 46 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 103 other countries.

2 Lijit is leading in Ecuador, Nepal, Syrian Arab, Armenia and 3 other countries.