Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 130 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Automotive Industry and 72 other categories.


1 Luminate is leading in most countries, including India, Russia, Indonesia, Philippines and 74 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Spain and 71 other countries.