Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 138 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Automotive Industry and 71 other categories.


1 Luminate is leading in most countries, including India, Indonesia, Philippines, Pakistan and 87 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Spain and 65 other countries.