Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mellow Ads is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 205 other categories.

2 Mellow Ads is leading in Animation & Comics, Ad Network and File Sharing.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Great Britain, Germany, Poland and 141 other countries.

2 Mellow Ads is leading in Indonesia, Venezuela, Viet Nam, Iran and 11 other countries.