Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Mellow Ads is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 178 other categories.

2 Mellow Ads is leading in Adult, Ad Network, Email, E-Commerce and 2 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Spain and 121 other countries.

2 Mellow Ads is leading in Brazil, Indonesia, Iran, Venezuela and 11 other countries.