Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Mercent is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 194 other categories.

2 Mercent is leading in Coupons, Fishing, Animal Products & Service, General Merchandise and 3 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 127 other countries.

2 Mercent is leading in Cyprus, Brunei Darussalam, Uzbekistan, Botswana and 4 other countries.