Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 126 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Chats & Forums and 63 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, Canada, Algeria and 107 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Germany, Australia and 42 other countries.