Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 99 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Music & Audio, People & Society, News & Media and 89 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Spain, Belgium, Canada and 95 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Australia, Germany and 57 other countries.