Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 103 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Chats & Forums and 100 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Italy, Belgium, Spain and 104 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Germany, Canada and 76 other countries.