Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 125 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 78 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Canada, Belgium and 131 other countries.

2 DoubleClick Spotlight is leading in United States, Australia, Japan, Poland and 33 other countries.