Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Travel & Tourism, Vehicles and 10 other categories.

2 Nielsen Display Ads is leading in Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 6 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Canada, Spain, Brazil and 81 other countries.

2 Nielsen Display Ads is leading in France, United Kingdom, Belgium, Germany and 38 other countries.