Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 1M Sites and The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 130 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Chats & Forums and 58 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, Canada, Algeria and 96 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Germany, Spain and 56 other countries.