Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, News & Media and 125 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 81 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Canada, Spain, Belgium and 121 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Germany, Poland and 41 other countries.