Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 127 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Business & Industry, Car Buying, Travel and 79 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Germany, United Kingdom, Spain and 138 other countries.

2 DoubleClick Spotlight is leading in United States, Australia, Japan, Denmark and 23 other countries.