Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 189 other categories.

2 Open AdExchange is leading in Astronomy.


1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 109 other countries.

2 Open AdExchange hasn't got a lead over DoubleClick Spotlight in any country.