Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PulsePoint is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 115 other categories.

2 PulsePoint is leading in Arts & Entertainment, News & Media, Internet & Telecom, People & Society and 77 other categories.


1 PulsePoint is leading in most countries, including France, Japan, Spain, Brazil and 81 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Germany, Canada and 74 other countries.