Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sojern is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Games, Vehicles, Science & Education and 19 other categories.

2 Sojern is leading in Travel & Tourism.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Canada, United Kingdom, Spain and 68 other countries.

2 Sojern is leading in Italy, Germany, Greece, Thailand and 58 other countries.