Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sojern is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Shopping and 180 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Airlines & Airports, Car Rentals and 4 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 110 other countries.

2 Sojern is leading in Singapore, Malaysia, Hong Kong, United Arab Emirates and 20 other countries.