Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 185 other categories.

2 Specific Media is leading in Coupons, File Sharing, Catering, Crafts and 5 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 110 other countries.

2 Specific Media is leading in Norway, Greenland, Algeria, Sierra Leone and 5 other countries.