Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 195 other categories.

2 Sprinkle is leading in Newspapers, Celebrities & Entertainment News, Social Sciences, Fashion & Modeling and 6 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Great Britain, Germany, Poland and 150 other countries.

2 Sprinkle is leading in Czech Republic, Sweden, Slovakia, Norway and 2 other countries.