1
DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Sprinkle is clearly lagging behind, losing to DoubleClick Spotlight in all segments.
1
DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 184 other categories.
2
Sprinkle is leading in Newspapers, Celebrities & Entertainment News, Social Sciences, Fashion & Modeling and 5 other categories.
1
DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 120 other countries.
2
Sprinkle is leading in Czech Republic, Sweden, Slovakia, Norway and one other country.