Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sprinkle is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 180 other categories.

2 Sprinkle is leading in Newspapers, Soccer, Celebrities & Entertainment News, Social Sciences and 6 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 101 other countries.

2 Sprinkle is leading in Sweden, Norway, Denmark, Slovakia and 4 other countries.