Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeAdExchange is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 169 other categories.

2 TradeAdExchange is leading in Arts & Entertainment, Internet & Telecom, Marketing & Advertising, Music & Audio and 31 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Great Britain, Germany, Poland and 93 other countries.

2 TradeAdExchange is leading in Timor-leste, Turkey, Grenada, Indonesia and 67 other countries.