Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeAdExchange is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 149 other categories.

2 TradeAdExchange is leading in Arts & Entertainment, Internet & Telecom, Marketing & Advertising, Games and 40 other categories.

Geography

1 TradeAdExchange is leading in most countries, including Turkey, Mexico, Brazil, Indonesia and 63 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Germany and 62 other countries.