Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites and The Entire Web.

2 TradeDesk is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 140 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Travel, Finance and 62 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, Germany and 84 other countries.

2 DoubleClick Spotlight is leading in United Kingdom, Denmark, South Africa, Estonia and 49 other countries.