Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick Spotlight is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 185 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Accommodation & Hotels, Automotive Industry and 26 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Netherlands, France, Australia and 108 other countries.

2 DoubleClick Spotlight is leading in United Kingdom, South Africa, Finland, Romania and 49 other countries.