Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeTracker is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel, Shopping, Arts & Entertainment, Internet & Telecom and 102 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Business & Industry, Accommodation & Hotels and 98 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 87 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Belgium, Poland and 54 other countries.