Market Share by Top Websites

1 TradeTracker is leading in The Entire Web.

2 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 131 other categories.

2 DoubleClick Spotlight is leading in Autos & Vehicles, Car Buying, Health, Career & Education and 70 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 77 other countries.

2 TradeTracker is leading in Netherlands, Finland, Poland, Belgium and 50 other countries.