Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Traffic Revenue is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 156 other categories.

2 Traffic Revenue is leading in Arts & Entertainment, People & Society, Adult, Celebrities & Entertainment News and 39 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Germany, Canada and 125 other countries.

2 Traffic Revenue is leading in Cambodia, Palestinian, Greenland, Maldives and 6 other countries.