Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 121 other categories.

2 Turn is leading in Arts & Entertainment, Travel, Accommodation & Hotels, Internet & Telecom and 58 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, France and 88 other countries.

2 DoubleClick Spotlight is leading in Canada, Germany, Denmark, South Africa and 45 other countries.