Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Turn is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 119 other categories.

2 Turn is leading in Arts & Entertainment, Accommodation & Hotels, Internet & Telecom, Food & Drink and 59 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, France and 81 other countries.

2 DoubleClick Spotlight is leading in Canada, Germany, Denmark, China and 37 other countries.