Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 121 other categories.

2 Turn is leading in Arts & Entertainment, Accommodation & Hotels, Internet & Telecom, Food & Drink and 60 other categories.


1 Turn is leading in most countries, including United Kingdom, Japan, Italy, France and 76 other countries.

2 DoubleClick Spotlight is leading in United States, Germany, Canada, Spain and 60 other countries.