Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 138 other categories.

2 Turn is leading in Accommodation & Hotels, Internet & Telecom, Food & Drink, Music & Audio and 56 other categories.


1 Turn is leading in most countries, including Japan, France, Germany, Brazil and 72 other countries.

2 DoubleClick Spotlight is leading in United States, United Kingdom, Canada, Australia and 59 other countries.