Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, VisualDNA is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, Travel and 178 other categories.

2 VisualDNA is leading in News & Media, Newspapers, Games, Video Games and 7 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, Germany, Canada, Spain and 126 other countries.

2 VisualDNA is leading in United Kingdom, Ghana, Guatemala, Montenegro and one other country.