Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 179 other categories.

2 VisualDNA is leading in Humor, Adult, Newspapers, Relationships & Dating and 8 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 100 other countries.

2 VisualDNA is leading in Venezuela, Algeria, Cape Verde, Latvia and 3 other countries.