Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualDNA is clearly lagging behind, losing to DoubleClick Spotlight in all segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Business & Industry, People & Society and 183 other categories.

2 VisualDNA is leading in Adult, Humor, Relationships & Dating, Animation & Comics and 7 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 103 other countries.

2 VisualDNA is leading in Belarus, Georgia, Dominica, Ecuador and 6 other countries.