Market Share by Top Websites

1 DoubleClick Spotlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, VisualDNA is still behind DoubleClick Spotlight in all market share segments.

Websites Categories

1 DoubleClick Spotlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 185 other categories.

2 VisualDNA is leading in Humor, Adult, Relationships & Dating, Animation & Comics and 6 other categories.

Geography

1 DoubleClick Spotlight is leading in most countries, including United States, United Kingdom, Canada, Germany and 112 other countries.

2 VisualDNA is leading in Peru, Belarus, Gambia, Liechtenstein and 4 other countries.