Market Share by Top Websites

1 Etology is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, IndieClick is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Etology has better usage coverage in more websites categories. Including Adult, People & Society, Internet & Telecom, Computer & Electronics and 37 other categories.

2 IndieClick is leading in Arts & Entertainment, Music & Audio, Shopping, Movies and 24 other categories.


1 Etology is leading in most countries, including Germany, India, Brazil, United Kingdom and 22 other countries.

2 IndieClick is leading in United States, France, Mexico, Indonesia and 10 other countries.