Market Share by Top Websites

2 In terms of market share, Etology is clearly lagging behind, losing to IndieClick in all segments.

Websites Categories

1 IndieClick has better usage coverage in more websites categories. Including Arts & Entertainment, Lifestyle, Computers Electronics & Technology, Games and 3 other categories.

2 Etology is leading in Adult.

Geography

1 IndieClick is leading in most countries, including United States, India, Brazil, France and 10 other countries.

2 Etology is leading in Israel, Japan and Poland.