Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 205 other categories.

2 Etology is leading in Adult.

Geography

1 MicroAd is leading in most countries, including Japan, Cocos Islands, United States, Taiwan and 58 other countries.

2 Etology is leading in Germany, United Kingdom, India, France and 37 other countries.