Market Share by Top Websites

1 MicroAd is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to MicroAd in all segments.

Websites Categories

1 MicroAd has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 206 other categories.

2 Etology is leading in Adult, Gay, Lesbian and & Bisexual.


1 MicroAd is leading in most countries, including Japan, Taiwan, United States, China and 55 other countries.

2 Etology is leading in Germany, Brazil, Turkey, Poland and 6 other countries.