Market Share by Top Websites

1 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Etology is clearly lagging behind, losing to TradeDesk Ads in all segments.

Websites Categories

1 TradeDesk Ads has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Autos & Vehicles and 188 other categories.

2 Etology is leading in Adult, Fashion & Modeling, Celebrities & Entertainment News, Gay, Lesbian, & Bisexual and one other category.


1 TradeDesk Ads is leading in most countries, including United States, Australia, Canada, United Kingdom and 103 other countries.

2 Etology is leading in Yemen, Serbia and Afghanistan.