Market Share by Top Websites

1 TradeDesk Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Etology is still behind TradeDesk Ads in all market share segments.

Websites Categories

1 TradeDesk Ads has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 123 other categories.

2 Etology is leading in Adult, People & Society, Movies, Fashion & Modeling and 10 other categories.


1 TradeDesk Ads is leading in most countries, including United States, Australia, Canada, France and 58 other countries.

2 Etology is leading in Taiwan, Egypt, Iran and Croatia.