Market Share by Top Websites

1 Etology is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Your Ad Exchange is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Etology has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Internet & Telecom and 51 other categories.

2 Your Ad Exchange is leading in Online.

Geography

1 Etology is leading in most countries, including United States, Germany, United Kingdom, Russia and 36 other countries.

2 Your Ad Exchange is leading in Viet Nam.