Market Share by Top Websites

1 Etology is leading in Top 100K Sites and The Entire Web.

2 In terms of market share, Your Ad Exchange is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Etology has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Music & Audio and 52 other categories.

2 Your Ad Exchange is leading in Web Hosting and Online.

Geography

1 Etology is leading in most countries, including Germany, United Kingdom, India, France and 51 other countries.

2 Your Ad Exchange is leading in Virgin Islands, British, Tunisia, Colombia, Azerbaijan and one other country.