Market Share by Top Websites

1 Etology is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Your Ad Exchange is clearly lagging behind, losing to Etology in all segments.

Websites Categories

1 Etology has better usage coverage in more websites categories. Including Adult, People & Society, Arts & Entertainment, Music & Audio and 42 other categories.

2 Your Ad Exchange is leading in Online.

Geography

1 Etology is leading in most countries, including United States, Russia, India, Germany and 27 other countries.

2 Your Ad Exchange is leading in Morocco and Saudi Arabia.