Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites and The Entire Web.

2 gumgum is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, News & Media and 100 other categories.

2 ExactTarget is leading in Business & Industry, Internet & Telecom, Email, Travel and 81 other categories.


1 gumgum is leading in most countries, including India, Russia, Spain, Poland and 56 other countries.

2 ExactTarget is leading in United States, United Kingdom, Australia, Brazil and 50 other countries.