Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to gumgum in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 213 other categories.

2 ExactTarget is leading in Email, Banking, Insurance, Medicine and 11 other categories.

Geography

1 gumgum is leading in most countries, including United States, France, Poland, Mexico and 176 other countries.

2 ExactTarget is leading in Australia, New Zealand, Bahrain, Liechtenstein and 3 other countries.