Market Share by Top Websites

1 gumgum is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind gumgum in all market share segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 200 other categories.

2 ExactTarget is leading in Email, Business Services, Universities & Colleges, Banking and 21 other categories.


1 gumgum is leading in most countries, including United States, France, Poland, Mexico and 183 other countries.

2 ExactTarget is leading in Australia, New Zealand, South Africa, Iceland and 3 other countries.