Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 gumgum is leading in Top 1M Sites.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, Food & Drink and 106 other categories.

2 ExactTarget is leading in Business & Industry, Internet & Telecom, Email, Travel and 78 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Canada and 64 other countries.

2 gumgum is leading in India, Russia, Mexico, Indonesia and 37 other countries.