Market Share by Top Websites

1 ExactTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, gumgum is clearly lagging behind, losing to ExactTarget in all segments.

Websites Categories

1 gumgum has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Adult, News & Media and 101 other categories.

2 ExactTarget is leading in Business & Industry, Internet & Telecom, Shopping, Email and 82 other categories.

Geography

1 ExactTarget is leading in most countries, including United States, United Kingdom, Australia, Brazil and 63 other countries.

2 gumgum is leading in India, Russia, Indonesia, Philippines and 47 other countries.