1
Salesforce Marketing Cloud is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, IVW is clearly lagging behind, losing to Salesforce Marketing Cloud in all segments.
1
Salesforce Marketing Cloud has better usage coverage in more websites categories. Including Finance, Lifestyle, Business & Consumer Services, Food & Drink and 15 other categories.
2
IVW is leading in News & Media, Arts & Entertainment, Games, Adult and one other category.
1
Salesforce Marketing Cloud is leading in most countries, including United States, United Kingdom, Brazil, Australia and 77 other countries.
2
IVW is leading in Germany, China, Russia, South Korea and 30 other countries.