Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ExactTarget is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 221 other categories.

2 ExactTarget is leading in Email, Philanthropy, Skin Care, Book Retailers and 3 other categories.


1 IVW is leading in most countries, including Germany, Russia, United Kingdom, Brazil and 146 other countries.

2 ExactTarget is leading in United States, Australia, New Zealand, Burkina Faso and 8 other countries.