Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, ExactTarget is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 228 other categories.

2 ExactTarget is leading in Email, Book Retailers, Theme Parks, Awards and one other category.


1 IVW is leading in most countries, including Germany, United States, Russia, Brazil and 176 other countries.

2 ExactTarget is leading in Australia, Guadeloupe, Swaziland, Faroe Islands and 2 other countries.