Market Share by Top Websites

1 Perfect Audience is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fetchback is clearly lagging behind, losing to Perfect Audience in all segments.

Websites Categories

1 Perfect Audience has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Shopping and 188 other categories.

2 Fetchback is leading in General Merchandise, Holidays, Casinos, Disabled & Special Needs and 7 other categories.


1 Perfect Audience is leading in most countries, including United States, Great Britain, Australia, India and 141 other countries.

2 Fetchback is leading in Cambodia, Tokelau, Montserrat, Honduras and one other country.