Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fetchback is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Health, Clothing and 65 other categories.

2 Fetchback is leading in Autos & Vehicles, Career & Education, Computer & Electronics, Sports and 55 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 32 other countries.

2 Fetchback is leading in Mexico, Greece, Taiwan, Austria and 13 other countries.