Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fetchback is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Health and 80 other categories.

2 Fetchback is leading in Career & Education, Autos & Vehicles, Computer & Electronics, Sports and 55 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including United States, Japan, United Kingdom, Australia and 30 other countries.

2 Fetchback is leading in Italy, Spain, Poland, Philippines and 25 other countries.