Market Share by Top Websites

1 Rakuten Retargeting is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Fetchback is clearly lagging behind, losing to Rakuten Retargeting in all segments.

Websites Categories

1 Rakuten Retargeting has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Health and 122 other categories.

2 Fetchback is leading in Career & Education, Computer & Electronics, Sports, Software and 32 other categories.

Geography

1 Rakuten Retargeting is leading in most countries, including Brazil, United States, Great Britain, Japan and 70 other countries.

2 Fetchback is leading in India, Montenegro, Slovakia, Saudi Arabia and 8 other countries.