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Google Dynamic Remarketing is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, LinkedIn Retargeting is clearly lagging behind, losing to Google Dynamic Remarketing in all segments.
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Google Dynamic Remarketing has better usage coverage in more websites categories. Including Lifestyle, Vehicles, E-commerce & Shopping, Home & Garden and 13 other categories.
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LinkedIn Retargeting is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, Science & Education and 3 other categories.
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LinkedIn Retargeting is leading in most countries, including United States, India, Canada, Australia and 88 other countries.
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Google Dynamic Remarketing is leading in Brazil, Russia, Germany, United Kingdom and 65 other countries.