Market Share by Top Websites

1 Mediaplex is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, gumgum is still behind Mediaplex in all market share segments.

Websites Categories

1 Mediaplex has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, News & Media and 168 other categories.

2 gumgum is leading in Arts & Entertainment, Adult, Photography, Food & Drink and 42 other categories.


1 Mediaplex is leading in most countries, including United States, United Kingdom, Germany, France and 113 other countries.

2 gumgum is leading in Croatia, Bangladesh, Cyprus, Libya and 10 other countries.