Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Gumroad is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, People & Society, Internet & Telecom and 160 other categories.

2 Gumroad is leading in Arts & Entertainment, Music & Audio, Photography, News & Media and 51 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 107 other countries.

2 Gumroad is leading in United States, Japan, Brazil, India and 44 other countries.