Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gumroad is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, E-commerce & Shopping and 12 other categories.

2 Gumroad is leading in Computers Electronics & Technology, Games, Arts & Entertainment, Adult and 4 other categories.


1 Gumroad is leading in most countries, including India, Japan, Brazil, Mexico and 76 other countries.

2 Klarna is leading in Germany, United States, United Kingdom, Sweden and 74 other countries.