Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gumroad is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, People & Society, Internet & Telecom and 175 other categories.

2 Gumroad is leading in Arts & Entertainment, Photography, Visual Arts & Design, Animation & Comics and 33 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 119 other countries.

2 Gumroad is leading in United States, Japan, Canada, Costa Rica and 28 other countries.