Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Gumroad is clearly lagging behind, losing to Klarna in all segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Internet & Telecom, Autos & Vehicles and 14 other categories.

2 Gumroad is leading in Arts & Entertainment, People & Society, Computer & Electronics, Career & Education and 2 other categories.


1 Gumroad is leading in most countries, including United States, Russia, Brazil, Japan and 76 other countries.

2 Klarna is leading in Germany, Sweden, Norway, Finland and 71 other countries.