Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Gumroad is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 147 other categories.

2 Gumroad is leading in Arts & Entertainment, People & Society, Computer & Electronics, Music & Audio and 64 other categories.


1 Gumroad is leading in most countries, including United States, Japan, Brazil, Russia and 83 other countries.

2 Klarna is leading in Germany, Sweden, Norway, Finland and 65 other countries.