Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Gumroad is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Lifestyle, Home & Garden, Sports, E-commerce & Shopping and 12 other categories.

2 Gumroad is leading in Computers Electronics & Technology, Arts & Entertainment, Games, Adult and 4 other categories.


1 Klarna is leading in most countries, including Germany, United States, United Kingdom, Sweden and 76 other countries.

2 Gumroad is leading in India, Japan, Brazil, Russia and 69 other countries.