Market Share by Top Websites

1 HOTWords is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 125 other categories.

2 Integral Ad Science is leading in Energy, Beauty & Fitness, Fashion & Modeling, Coupons and 34 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, United Kingdom, Canada and 63 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Argentina and 35 other countries.