Market Share by Top Websites

1 HOTWords is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 138 other categories.

2 Integral Ad Science is leading in Energy, Investing, Coupons, Magazines & E-Zines and 18 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 43 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, Canada, Poland and 42 other countries.