Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 141 other categories.

2 Integral Ad Science is leading in Energy, Coupons, Investing, Fashion & Modeling and 19 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 44 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, Canada, France and 38 other countries.