Market Share by Top Websites

1 HOTWords is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 140 other categories.

2 Integral Ad Science is leading in Energy, Investing, Magazines & E-Zines, Coupons and 20 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Spain, Mexico, Argentina and 48 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, France, Canada and 40 other countries.