Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 139 other categories.

2 Integral Ad Science is leading in Energy, Investing, Coupons, Fashion & Modeling and 24 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 41 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, Germany, France and 36 other countries.