Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Luminate is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 209 other categories.

2 HOTWords is leading in News & Media, Games, Video Games, Cooking & Recipes and 11 other categories.

Geography

1 Luminate is leading in most countries, including United States, India, Canada, Russia and 120 other countries.

2 HOTWords is leading in Brazil, Spain, Mexico, Argentina and 24 other countries.