Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Luminate is still behind HOTWords in all market share segments.

Websites Categories

1 Luminate has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 203 other categories.

2 HOTWords is leading in News & Media, Games, Cooking & Recipes, Video Games and 12 other categories.


1 Luminate is leading in most countries, including United States, India, Canada, Indonesia and 115 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Argentina and 19 other countries.